Posts filed under ‘Behind the brand’

boscia’s PR maven shares “10 things I learned from my Dad”

Sarah Haynes Heath is boscia’s PR maven!  When we first met her, she had mentioned her father owned four upscale hair salons in the Detroit area.  He was successful and self-made.  He is now 76 years old and maintains one of the four salons, but is still very involved with and passionate about the beauty business.
10 things I learned from my father, funny (now) and otherwise:
 1. Work hard and you will succeed. Think big!
2. My mother loves me more than anyone, so appreciate her.
3. Don’t wear hats at the dinner table.
4. Short hair on women is amazing (my mom and sister still wears ours long!)
5. Don’t let your friends order anything they want from room service at The Ritz in Paris, no matter how drunk you are. He got majorly burned with a huge bill during a hair show in Paris. Great story!
6. No boys allowed in your room until you are married.
7. Travel the world.
8. Women are beautiful and smart – and are the ones who really rule the world.
9. Debt is bad.
10. Singing is fun. He sang all the time. I used to beg him to stop… please, I beg you, stop! And now I sing constantly and my son begs me to stop.

June 17, 2012 at 9:33 am 3 comments

boscia babe: Sarah Horowitz – The ultimate entrepreneur and mother!

With Mother’s Day just a few days away, we started thinking about Mother’s Day gifts.  What should we get our boscia moms…perhaps perfume? No two moms are a like, so we can’t just get any ol’ perfume! Then we remembered our friend Sarah Horowitz, founder of Sarah Horowitz Parfums, a Westlake Village, CA-based fragrance house.  We visited with Sarah to chat about Mother’s Day and to find out more about her and her own mom! 

Sarah and her Fragrance Organ

 Does your family have any Mother’s Day traditions?  My friends and I all had kids within weeks of each other so on Mother’s Day we like to all go to the park together.  But in the morning, my husband and daughters usually make a nice breakfast.  We’re very food centric.  It’s just nice to relax and not have to work!

Sarah with her husband and daughters

What are your Top 5 gift picks for mother’s day gifts?

  • Fragrance! Obviously custom blended fragrance! (visit Sarah Horowitz Parfums)
  • Spa gift/manicure/pedicure – but you have to guarantee that you will watch my kids while I enjoy this!
  • If you could give “time” as a gift that’s great – time spent with friends or family over a great meal. I want to enjoy their company.
  • Starbucks gift cards – you can never have too many!
  • Chocolates/flowers – sounds cliché but no one doesn’t ever not smile.  You just feel special.

What’s your favorite part about being a mom?  Seeing their faces in the morning.  It’s the best when I come home and my 3 year old runs to the door as if she hasn’t seen me in 10 years! That feeling is great!

Share a memory of your mother.  My mom went to law school when she was 40 and also graduated at the same time I graduated from college. I loved that because it showed me it’s never too late! If you want it bad enough you can achieve it.  I appreciate that she gave that to me.

My mom also has a saying: “In life there are 2 kinds of paths, one that is paved and one that you need a machete for…” She would always say that I was always a machete kind of girl and that is something that has always stuck with me.

Sarah’s Mother circa 1961!

How did your mom influence how you approach being a mother? As far as something tangible, my mom sang me a lullaby to sleep when I was younger, which her mom sang to her and now I sing my own version to my own children.  Besides that I’m very hands on like her. I enjoy cooking for my family and being an active part of their lives.  My mom is the kind of person that would try something once and experiment and would encourage me to do the same I hope to raise my kids to explore and try new things as well, and to be strong, independent girls.

Sarah and her two daughters

May 10, 2012 at 11:17 am 1 comment

Danny’s favorite boscia products!

Last week we sat down with Danny Seo, environmental lifestyle expert on eco-friendly living, to talk about how we could be more earth-friendly. This week, he’s dishing on his love for boscia products.

How did you get introduced to boscia?

 “A friend introduced it to me. It was a beauty editor who was obsessing about it and told me it was one of the few products ‘she actually bought.’  The Purifying Cleansing Gel is the very first product I used when I was an editor at the now defunct Organic Style magazine. The Purifying Cleansing Gel is what started me off on a better for me skin care routine.”

What are your MUST-HAVE boscia products? 

 “Purifying Cleansing Gel and of course the Luminizing Black Mask!   I’m addicted to trying to get the whole mask off in big easy swoop…. I’m almost there.  You have to love the fact they are preservative-free!”

What do you love when it comes to beauty products? What draws you to certain products?    

“Efficacy, efficacy, efficacy. I don’t care about layers of packaging, what celebrities use what or even if they smell nice.   They just need to work.  If my skin breaks out from a moisturizer, I could care less what celebrities are using it on the Red Carpet.  I also respect products that use more natural ingredients and minimal packaging.    I’m hoping we get to a point where people realize gold foiled boxes wrapped in cellophane with cardboard inserts is all just waste of resources and money.”

Danny Seo Fun Facts:

  • I can’t live without….my LL Bean camo reusable tote bag I’ve been using non-stop for 10 years.
  •  Favorite daily read is…… Women’s Wear Daily!   I know… but you learn so much about the business, creative people and what’s really going on in media.
  •  If I could have dinner with anyone, it would be….  Anna Wintour.  Because I’d order Dominos and pour wine from a box.

April 27, 2012 at 5:00 am 9 comments

Happy Earth Day!

As we’ve all become more aware of how we can each be more environmentally conscious, this month we’re talking to Danny Seo.  Danny is an environmental lifestyle expert with best-selling books, television programs, products, magazine and syndicated newspaper columns.  Through all his efforts, including “how-to” lifestyle lectures, he is able to share the creative ideas that made him America’s leading lifestyle authority on modern, eco-friendly living.

Today, you’re an environmental lifestyle expert, but what did you want to be when you were younger? 

When I was much younger, I would be in charge of decorating the family Christmas tree but wanted to do it in the most recycled way possible.  So I fixated on ornaments that were either made from recycled or natural materials, but had to look a certain way, too.   It was that fixation that led to me being hired to create holiday trees for a local department store (before I was 16) that helped me nurture my design skills.  Those two worlds—design and sustainability—soon merged and become who I am today.

 Your bio says that on your 12th birthday you founded the organization Earth 2000.  What was the turning point in your life that made you want to become environmentally friendly?  

 I share the same birthday as Earth Day (April 22), so you can’t help but be influenced by the fact your birthday is marked with so much news about the perils of our natural world.    Starting to think if I were born on Valentine’s Day, I’d be obsessed with love. Maybe.

For those people out there who want to take the first step to being more “green” what do you recommend?

Think Big.   I think we all want to be green but think it means giving everything up.    If you’re in the market for a new car, think about getting the absolute most fuel efficient one you can afford.   Need a new fridge?  Get the most energy efficient on the market because those suckers are on 24/7 and are real energy hogs if you get the wrong one.    Don’t obsess over the small stuff…. it’s the big ticket items that matter most.

April 22, 2012 at 5:00 am 14 comments

Meet our 1st boscia babe – Gail Larkin!

Here at boscia, we’re constantly meeting new and exciting people, whether they’re visiting our headquarters, attending one of our press events or simply interacting with someone from our sales team.  Very often, we hear how much they love boscia and how boscia products have really made a difference in their skin.  But beyond that, we’ve also come to realize and appreciate that boscia is a brand that is truly loved by people who come from different walks of life, yet they all have one thing in common – their love for boscia.  So we’ve decided that each month, we will feature some amazing boscia fans on our blog whose story we want to share with the rest of the boscia community.  So with that said, let’s meet our first boscia babe…..Gail Larkin!

Gail Larkin is an accomplished professional with over 20 years of experience in the fashion industry.  She worked at Barneys for 5 years before creating VIP Closet Consultants which is a highly personalized service designed to help you make the most of the clothes you already own.   She organizes, styles and installs closets for a very broad clientele ranging from people who work in videos and short films, producers, writers, and jewelry designers, to moms and high powered women that run companies and do social work, in addition to men as well.

What inspires you?  “I love watching their faces become so happy, so fulfilled.  I can see [a change] while helping them.  When they feel better and dress better they feel more confident….life changing to the point where they’re just happier and better people.  The goal is to have everything in their closet fit, updated and have everything look good,” she says.

When editing a client’s closet, Gail will take what she thinks will sell to resale shops such as Haute Seconds and Entre Nous. But when it comes to adding items to a client’s closet, she will usually shop with or without the client present.  She can always rely on finding pieces at Barneys and Elyse Walker but for her own wardrobe she loves Bergdorf Goodman, Barney’s, Elise Walker and Opening Ceremony.  However Barneys is a personal favorite.  “I worked there for a long time so I find a lot of things there.”

Who is the style icon you admire most?  “Kate Moss because she mixes vintage, bohemian, and couture – rather than wearing only what’s current.  For instance, she will wear a fab white fur and mix it with a current 2012 spring Gucci gold dress.”

If you could have anyone’s closet, who would you trade closets with? “I would love to change closets with Kate Moss or Chloe Sevigny”

What are the key aspects/pieces to having a great well rounded wardrobe?

  1. Black blazer
  2. Little black dress
  3. White blouse
  4. Perfect skinny jean
  5. Cashmere cardigan
  6. Platform heel
  7. Flats
  8. Birkin bag
  9. Clutch
  10. The RIGHT bra

Tell us about your morning routine/beauty regimen.  “I have a 3 year old so I prefer a beauty regimen that is very simple.  Simple is the best…I want to look fresh and young and I want that glow.  Boscia has given me back that glow!”  She actually uses all Boscia products now. Her favorite products to use in the morning are Restorative Day Moisture Cream SPF 15, Balancing Facial Tonic, and then the Enlivening Eye Amino-AG Eye Treatment, followed by B.B. Cream SPF 27 PA++.  After that, she puts on her makeup: under eye concealer, eye shadow, eyeliner, blush and lip gloss.  At night it’s just as simple: Makeup Breakup Cool Cleansing Oil, Purifying Cleansing Gel, and Recharging Night Moisture.

Everyone has a different makeup philosophy.  What’s in your makeup bag at the moment? “Light and fresh for day and smoky and sexy for night.”  Her go to makeup brands/products include Hourglass 6 shade eye palette (neo-classic), Armani and Cleau De Peau blush, YSL for under eye concealer, Shu Uemura brushes, Kevin Aucoin’s powder eye shadow in Whisper, Armani eyeliner, Maybelline Falsies mascara,  Carnal Flower parfum and a favorite nail polish of hers is Chanel’s Black Pearl.

Where do you get your beauty tips from? “I go to Barneys to see Patrick who is a resident makeup artist there…The idea is that makeup should look natural…the no makeup look….very natural and bohemian but u actually do have quite a bit on….”

What draws you to certain beauty products?  “The consistency and the brand, especially how good the brand is…I want to feel it, see [the product]…and the product [shouldn’t have] a lot of toxins…Everyone’s skin is different so it takes a lot to find out what’s not going to absorb into your skin so you have to try a lot!”

Some people go the whole 9 yards and cleanse, tone, moisturize, apply face masks serums and eye creams but what do you think? What is your skincare philosophy?   “I believe in the whole thing…a lot of it is genetics but I do believe in following the steps.”

When did skincare become more of a concern to you?  “It’s always been a concern but just from when you’re young, you lay out with no SPF and as soon as you hit 30 your skin changes. That’s when you need to take a serious evaluation of your skin and take care of it.  Age 30 is when your body shifts as a women and the lines start to come in especially under the eyes but if you have the right skin care you can help it a lot.  I’ve tried so many creams but the Enlivening Amino-AG Eye Treatment was unbelievable! Within a few days people were telling me my skin was glowing…everyone kept saying ‘your skin looks so good!’”

She’s tried many other more expensive products such as Kinerase and RéVive but she didn’t get the results she got with Boscia.  “The price point is amazing because if you run out it’s not going to cost you $200 to get a new product.”

What are your favorite boscia products?  “I really like the Balancing Facial Tonic and Restorative Day Moisture Cream SPF 15 and the Luminizing Black Mask.  No one else makes masks like this… you have to go and get a facial for these kind of results! I’ve absolutely seen an improvement in my skin…..I like everything from Boscia but those 3 products are great.  I run a company, have a 3 yr old, and a husband so I’m very busy… but this product is keeping my youth.”

Speaking of your 3 yr old….when will you start instilling a skincare regimen with her?  “I already put sun block on her skin everyday, since day 1…I moisturize [her] skin with really thick lotion…..its important.”

What are your must have, Holy Grail products?  “You can get makeup anywhere but finding skincare products is the most important.  Good under eye cream and day cream are hard to find.  There are a million makeup lines but not a million under eye and face cream lines.”

Best words of advice you’ve inherited from friends, family, and respected mentors?  My mother and father told me “You just have to know who you are and be a good person.  Be honest and do the best that you can do and just be happy. Treat people really well and be kind.”

I can’t live without…“Family.  Can’t live without my daughter & family.”

Favorite daily read is…..“the New York Times.”

If I could have dinner with anyone, it would be…. “Paulo Coelho who is the author of The Alchemist.  All his philosophies are so profound and he’s amazing.”

What is the best present you’ve ever received? “My Bottega Veneta edition woven metallic bag.”

What is your guilty pleasure? “Pinot Noir.”

March 30, 2012 at 11:48 am 3 comments

Happy Halloween!

Happy Halloween from your friends at boscia! As you can see, the annual costume contest is in full swing! Will it be Tippi Hedren, the T-Mobile Zombie, Guitar Hero Girl, the Oompa Loompa, the Adorable Policewoman or Nicki Minaj? Competition is fierce, but one thing’s for sure – we will all be cleansing with MakeUp-BreakUp Cool Cleansing Oil tonight!!

Check out Facebook for more photos as well as frightful pictures from last year’s costume contest!

October 31, 2011 at 12:04 pm Leave a comment

Favorite Things! by Jeff

Today’s “Favorite Things” roundup is from our very own General Manager Extraordinaire, Jeff!

See Jeff’s favorites for yourself here!

September 13, 2011 at 11:00 am 1 comment

Favorite Things! by Sarah

See Sarah’s favorites for yourself here:

September 8, 2011 at 4:06 pm Leave a comment

Favorite Things! by Mari

See Mari’s favorites for yourself here:

September 6, 2011 at 12:33 pm Leave a comment

Favorite Things! by Susana


Take a look at Susana’s favorites for yourself here!

September 1, 2011 at 1:52 pm 1 comment

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